The number of tips you include in your booklet matters if you decide to make it matter. You can have a number that simply represents where you ran out of ideas, or the number of tips may become a strategy for your booklets and other products, and services you create, ultimately becoming part of your signature.
Some easy numbers to use relate to the calendar if your content warrants that – 5 or 7 days in a week, 4 weeks in a month, 12 months in a year, 13 weeks to a calendar quarter of the year, 26 weeks to half the year, 52 for the year, 30 days in a month, 365 days in a year, and multiples of any of these.
Certain cultural or societal numbers are meaningful. In North America, 101 can indicate a basic or introductory level of information. In other cultures it does not mean that.In Jewish circles, the number 18 refers positively to life, and may be used in its multiples. You may know of other numbers that resonate well within the audience you serve.
It is also vital that you know if there are particular numbers that pose questionable or negative reactions. Some people are superstitious about the number 13 and others don’t care. You may find other numbers that are definitely ones to avoid in certain cultures.
Creating four booklets with 13 tips each gives you a different booklet for you and your buyers to use each calendar quarter of the year, each week of the quarter. It can become the basis of other product formats, articles, classes, and an entire structure for building your entire business. You can expand and contract those in almost endless ways. You can drip a tip a week onto social media, send an article based on a tip to your followers each week, or offer an online course that builds on the tips. You get the idea.
You can also do one booklet that has a seemingly meaningless number of tips and still build on that. A booklet that has 110 tips in it for organizing your business life represents where the author ran out of ideas. That particular booklet has been leveraged in many ways, including into other languages, licensed into other formats, had articles created from it, was the basis for online and in-person classes, and on and on.
Another reason for landing on a somewhat random number of tips is that your content may not lend itself to any particular sequence, scheduling, or frequency. Suggesting a tip a day may make no sense for distributing or focusing on your expertise. So you could end up with 49 or 72 or some other number and that would be fine.
Fewer tips are also more approachable than a lot of tips, depending on your audience and your content. That is another reason to consider fewer tips in each of several booklets than having more tips in fewer booklets.
ACTION – Notice all the ideas you read in this article about possible ways to consider numbers in your booklet and your booklet title. Decide what you want to do based on what makes sense for you, your business, and those you serve.
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