Brainstorming and Innovation – Not Really Working Anymore
Well, I have a pretty large personal library with more than 3 dozen books on innovation. It’s amazing how they all read about the same and all have nearly the same advice, especially when it comes to the ‘art of brainstorming’. Still, due to all the new social norms being taught in college these days, where every question asked of a professor, no matter how stupid, is met with; “Great question,” and then followed by the nauseating improper English; “okay so… ” followed by a regurgitated answer – it’s causing the same nonsense in brainstorming sessions.
The only chance today of a brainstorming session coming up with a brilliant original solution would be to have someone in the group who is already a creative genius who can speak up, defend their concept against politically correct and status quo bias and personally persuade the group to yield to their idea. Still, this type of person is a true ‘Thought Leader’ and a legitimate thought leader hardly needs a brainstorming group or any group for that matter in the first place.
Brainstorming isn’t working anymore for innovation, and you can get better creativity from a YouTube Cat Video these days. Corporate R&D Departments aren’t producing much either considering the huge sums of money they spend on the innovative process. Those who predict the future so they can see into the looking glass aren’t much better using their methodologies.
Innovation for the Future and Future Prediction
Let’s take the Futurists of the World Future Society (WFS) as an interesting case study. The WFS has seminars to teach you how to think like a Futurist, symposiums with special emphasis on trend projections and innovation. Isn’t it interesting how all the members of the WFS are always on the same page, and how their predictions are nearly always incorrect (90% of the time)? Why is this? Maybe it’s because when you teach people to think a certain way, they lose the creative edge or ability to do high-level original thought, as you are confine their thought process to logical thinkin?g (left brain thinking) when the students who wish to focus on innovation need to be both left and right brain thinkers.
How are we going to get back to an America that is robust in original thinking and overflowing with new ideas – a nation that is so innovative that we can’t even hold back the rapid changes of our society and civilization? How can we lead the world into the future if we can’t even innovate our way out of plastic bags? Please consider all this and think on it.
Lance Winslow has launched a new provocative series of eBooks on Innovation in America. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net.
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