Five Compelling Reasons Startups Should Invest In Mobile Application Development

Despite the copious amounts of venture funding in your startup company, your company is not having an easy time, especially in the tech game. Then, maybe your speculated disciplines for your so called business aren’t calculated well.

By Contrast, startup companies which aims to go public with a potent weapon like Mobile Application certainly hits the threshold of their set target. Simple to translate, for a newly launched business or a struggling company eyeing for achieving heights, Investment in Mobile Application Development is the sole conduit to make a fascinating start for climbing profits irrespective of the trade they belong.

And to support this remarkably significant advice, here are the five compelling reasons that will justify your decision for this next big move of Mobile App investment. Take a sneak peek.

  1. Mobile Apps Enhance your Geographic Reach

According to a recent research, smartphone users spend 89% of their mobile time using an app. Compared to conventional websites, apps are more immediate and possess the potential to take your business marketing to the next level by proliferating your geographic reach at an unprecedented breadth.

  1. Improves Customer Service Online

Mobile Apps are a great source to establish, connect and engage with your customers on a daily basis. They act as a direct pipeline to let your customers know about your brand specialties, services, daily deals, offers, and much more. Thus, improvising the customer experience at an unsurpassable level.

  1. Builds Loyalty

Offering users with an added value, in terms of convenience, exclusive benefits or loyalty points is another way to increase the prospects. Indulging your customers (app users) by making them members of your exclusive club, sending them previews of new products, and offering them special discounts make your customers feel more special and privileged.

To top it all, consumers definitely appreciate it and reciprocate by making purchases. Sometimes, it’s not merely about elevating the economic value of the brand rather, enhancing the lives of people and making them feel more attached to your brand emotionally, which on a long run, becomes their habit.

  1. Elevate Brand Visibility

Enabling push notifications in the mobile apps creates a strong impact in stealing users’ attention. As measured, the average CTR is 40%, while the app engagement being higher than that of an email. These statistics are enough to make you realize, what role smart and tactical push notifications can play in keeping your customer’s in the funnel of brand memory! Thereby, elevating your brand’s visibility.

  1. Maximize ROI

Apps, if they are used in a substantial and strategic manner, leads to an unprecedented growth in business in terms of returns on investment and increased customer engagement.

These promising prospects must have given you a better idea, how mobile apps investment can help you in multiplying your business value!

Nonetheless, mobile apps are a great tool at extremely affordable prices that have the potential to garner a huge customer base. Moreover, they are amongst that one of the few gadgets which are used with the same momentum by every age group across worldwide. Thus, allowing and giving you the way to reach an untapped customer base.

These promising prospects must have given you a better idea, how mobile apps investment can help you in multiplying your business value! So, why not reach the potential customers in a more direct and personal way through mobile apps and hire an incredibly best mobile application development company!

Anuradha Badone is a content writer and marketing strategist at Codiant software technologies Pvt ltd. She is interested in writing stuff on leading technology trends and digital marketing.

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